MediaClip
Botswana Media Intelligence
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Botswana Media Intelligence
Demonstration environment · Organisations, mentions, metrics, alerts and recommendations shown are illustrative and do not represent verified client information. Live tenant feed activates on client onboarding.
Dashboard Last 30 days
Overview of BIHL Group brand coverage, sentiment, and share of voice.

MediaClip coverage โ€” every channel your brand appears on, in Botswana

Live ยท 24 / 7
Print media
Business Weekly ยท Mmegi ยท The Voice ยท Sunday Standard ยท Weekend Post
TV monitoring
Btv ยท Now TV ยท eBotswana โ€” Business Today, News @ 8
Online media
mmegi.bw ยท sundaystandard.info ยท businessweekly.co.bw ยท thevoicebw.com
Social media
X ยท Facebook ยท Instagram ยท TikTok ยท LinkedIn โ€” EN + Setswana
Radio monitoring
Duma FM ยท Yarona FM ยท Gabz FM ยท RB2 โ€” Setswana transcribed
Analysis reports
Monthly PR ยท Sentiment ยท Share of voice ยท Crisis briefs
News monitoring
Real-time across all channels โ€” brand, competitor, keyword tracking
News feed
Curated daily digest โ€” top stories, alerts, industry moves
Sponsorship monitoring
ROI tracking โ€” Debswana-supported athletics ยท BFA ยท industry awards
Illustrative use cases
Scenarios โ€” reputation defence, SOV wins, crisis containment, sponsorship ROI
Filters
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Ad Value (Earned) Client

P 420K
30-day estimated ad value
Print P 101,000
Broadcast P 98,400
Radio P 52,600
Digital P 168,400

Ad Value (Earned) Competition

P 484K
All competitors
Print P 88,200
Broadcast P 121,300
Radio P 78,900
Digital P 195,600

Footprint Last 30 days

124.4K
Impressions
89.2K
Reach
12.4K
Engagements
71%
Positive sentiment
Sentiment scored in Setswana and English across all captured coverage.

Media type over time Last 30 days

Share of voice All brands

200.4K
Total mentions

Source spend Top titles

Media reach by source Print ยท Digital ยท Broadcast

Recent mentions

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Headline Brand Source Type Sentiment Date Reach
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Listening
Track mentions of BIHL Group brands, topics, and keywords across all monitored media.
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Topic summary
BIHL Group brands
Total volume
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Potential impressions
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Unique sources
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Avg positive sentiment
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Mentions over time All channels

Top mentioned

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Sources Where mentions appear

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Sentiment breakdown 30 days

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positive
Positive โ€”
Neutral โ€”
Negative โ€”

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Media reach
Estimated audience reach across print, radio, TV, digital, and social channels.
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Print reach Group brands

Radio reach Group brands

Broadcast reach Group brands

Digital reach Meta ยท Google ยท YouTube ยท X ยท LinkedIn ยท TikTok

Reach by channel BIHL Group

Digital ad-spend detected Sample ยท awaiting Meta Ad Library sync

Live competitor ad-spend detection ingests from Meta Ad Library, Google Ads Transparency and X Ad Repository. Once those transparency-portal syncs are configured for this tenant, this chart hydrates automatically.
Analytics
Trend analysis, PR value, and competitive coverage over the last 90 days.
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Total mentions

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current period

Est. earned media value i

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modelled AVE ยท earned coverage

Positive sentiment

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current period

Coverage trend You vs competition

Reports
Scheduled and on-demand PR reports for BIHL Group and its subsidiaries.
New report
All reports
Internal
Print
Radio
Broadcast
Digital
ReportTypePeriodStatus
BIHL Group monthly PR reportInternalSep 2026In progressPreview
BIHL Group monthly PR reportInternalAug 2026ReadyView report
Print coverage digestPrintAug 2026ReadyView report
Radio mentions summaryRadioAug 2026ReadyView report
Broadcast monitoring reportBroadcastAug 2026ReadyView report
Digital ads competitive brief (Meta ยท Google ยท YouTube ยท X ยท LinkedIn ยท TikTok)DigitalAug 2026ReadyView report
Paid social share-of-voice round-upDigitalAug 2026ReadyView report
Summer campaign reach analysisInternalJul 2026ReadyView report
Competitor share of voiceInternalJul 2026ReadyView report
Alerts 3 active
Real-time notifications for coverage spikes, sentiment drops, competitor moves, and crisis-signal patterns.
1
Critical, needs action
2
Warnings, watch
4
Resolved today
1.8ร—
Volume vs 30-day baseline
By intent ยท last 30 days
Every mention is scored for the four intents that move the needle for BIHL Group โ€” reputational risk, purchase interest, cancellation signals, and service requests. Click any tile to filter the feed.
Risk
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Scandal, regulatory, viral negative content
Purchase intent
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Signals to open a policy, subscribe, join
Cancel intent
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Signals to leave, downgrade, switch away
Service
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Feedback, claims, requests for help

Active alerts

Sorted by severity and recency. Click any to expand full context.
Critical BIHL ยท Negative sentiment cluster
12 negative mentions in 2 hours โ€” 3.2ร— baseline
A cluster of negative sentiment is forming around a claim-payout complaint. Sources: Sunday Standard, Facebook (3 posts), X (2 threads). Two bloggers have picked up the story. Recommend drafting a holding statement.
14 min ago
Warning BIFM ยท Coverage spike
28 mentions in 60 minutes โ€” 2.1ร— baseline
BIFM's new pension product launch is trending. Overall sentiment is positive, but volume is above the alert threshold. Consider amplifying with paid social while momentum holds.
1h 20m ago
Info Competitor ยท Competitor move
Sanlam Life radio campaign detected across three stations
Sanlam Life ran ad-slots on Yarona FM, Duma FM, and Gabz FM this week โ€” estimated spend P 380,000. First campaign detected this quarter. Worth benchmarking against BIHL's current radio share.
3h ago
Info Competitor ยท Digital ad campaign detected
Sanlam Life digital campaign live across Meta, Google & YouTube
Sanlam Life has 24 active ad creatives on Meta Ad Library, 11 Google Ads campaigns and 6 YouTube pre-roll placements this week โ€” estimated spend P 520,000. Setswana + English creative variants detected, targeting Gaborone, Francistown and Palapye. Worth benchmarking against BIHL's current digital share and briefing Marketing on creative counter-programming.
4h ago

Alert thresholds Per-brand rules

Set the conditions that trigger each alert type. Applied to every tracked brand unless overridden per-brand.

Volume spike detection

Alerts when mention volume in a rolling window exceeds a multiple of the 30-day baseline.
% of baseline

Negative sentiment threshold

Escalates when negative-sentiment mentions cross a critical share in a short window.
%

Crisis pattern-match

Detects new coverage that resembles the shape of past reputational events (claim delays, service outages, executive controversies).
7 patterns

Competitor moves

Detects significant activity from tracked competitor brands โ€” ad campaigns, product launches, executive announcements.

Notification recipients Who receives what

Assign alert categories and delivery channels per person. Critical alerts always deliver by email, others are configurable.
RecipientRoleAlerts receivedChannels
Cecil Tabona Admin All alerts EmailIn-app
BIHL Group Comms Lead Client Critical + warnings EmailIn-app
BIHL Group CEO Client Critical only Email
Sponsorship monitoring
Track BIHL Group's active sponsorships and competitor sponsorship spend across sports, culture, industry events, and CSR platforms in Botswana.
Export
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Total sponsorship media value earned ยท this window
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Active sponsorship properties monitored
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Competitor sponsorship value tracked ยท last 30 days

Active sponsorships BIHL Group

MVA
MVA Fund Annual Report โ€” creative & media placement
Award-winning campaign ยท Print + digital + broadcast ยท Q3 2026
P 1.2M
media value
FIN
Botswana Financial Services Sustainability Award
Category sponsor ยท Business Weekly ยท Duma FM ยท Sep 2026
P 820K
media value
EDU
Rural schools financial literacy programme โ€” 40 villages
Ministry of Basic Education partnership ยท The Voice + Setswana radio ยท Ongoing
P 540K
media value
UB
University of Botswana graduation ceremony
Title sponsor ยท Sunday Standard + Btv ยท Aug 2026
P 380K
media value
WBI
Women-Led Business Incubator โ€” 55 participants
Programme sponsor ยท Weekend Post + LinkedIn ยท Ongoing 2026
P 310K
media value

Sports sponsorship landscape Botswana 2026

DIA
Debswana-supported athletics โ€” Botswana track events
Title: Debswana ยท Broadcast: Btv ยท Radio: Duma FM, Yarona FM
P 2.4M
season value
TOP8
Mascom Top 8 โ€” Botswana Premier League football
Title: Mascom ยท Broadcast: Btv ยท Setswana commentary
P 1.8M
season value
BCA
Botswana Cricket Association T20 series
Category: FNB Botswana ยท Digital + print
P 620K
season value

Competitor sponsorship intel Last 30 days

SAN
Sanlam Botswana โ€” Botswana Music Awards title sponsor renewal NEW DEAL
3-year deal announced Aug 2026 ยท Estimated P 4.5M value
P 4.5M
deal value
OM
Old Mutual โ€” Marathon Botswana headline sponsorship
September 2026 event ยท Broadcast: Now TV, Setswana on Duma FM
P 950K
event value
MET
Metropolitan โ€” Botswana Chess Championships
Youth outreach angle ยท Weekend Post feature
P 240K
event value
Illustrative use cases
Scenarios showing how MediaClip intelligence can support communications and executive decision-making. These use illustrative data and do not represent verified client results.
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Important: The scenarios below use illustrative data to demonstrate how MediaClip intelligence can support communications and executive decision-making. Numbers, client references and outcomes shown are for demonstration purposes only and do not represent verified client results. Real client references and case studies are shared under NDA on request.
Reputation defence ยท Insurance

Setswana-language claim-delay narrative contained before regulator escalation

Life insurer ยท BIHL Group subsidiary ยท Q2 2026
Duma FM Breakfast call-in from a bereaved policyholder triggered a Setswana narrative loop that would have gone untracked by the client's global monitoring tool. MediaClip flagged the escalation within 48 minutes, translated the Setswana quote, and mapped its spread to X threads plus a supporting caller broadcast the same morning. Head of Claims fast-tracked the case, Comms posted a proactive Setswana statement, and the narrative was contained before NBFIRA received a complaint.
48 min
detection to alert
P 2.4M
estimated reputation loss avoided
0
regulator escalations
Competitive share of voice ยท Banking

Product launch achieved 3ร— share-of-voice gain in six weeks

Tier-1 retail bank ยท H1 2026
Bank launched a mobile-first SME programme going head-to-head with two peer banks running similar campaigns. MediaClip's daily share-of-voice tracking + Meta Ad Library ingestion showed which creative angles peers were leaning into so the client's team could counter-programme. Result: SME product achieved 3ร— the share of voice of its nearest competitor by week six, with strongest lift in Setswana radio and X.
3.1ร—
SOV vs nearest peer
P 1.8M
earned media value
42%
Setswana lift
Crisis containment ยท Telco

Mobile money outage narrative shut down inside a single news cycle

Botswana mobile network operator ยท Q1 2026
Mobile money service failed during a Friday salary-week rush, generating 14 negative mentions across radio, X and Facebook within 90 minutes. MediaClip's news-feed alert reached the CEO and CMO before the first Business Weekly reporter called. Coordinated Setswana radio call-in from the CTO + proactive X statement + waiver of affected-transaction fees closed the narrative in one news cycle, keeping the story out of Monday's print edition.
1
news cycle to close
P 3.6M
avoided churn value
92%
sentiment recovery in 72h
Sponsorship ROI ยท Financial services

Annual report campaign turned into an industry-award trophy case

Public-mandate financial institution ยท 2025
MediaClip tracked coverage of an award-winning annual report campaign across print, broadcast and digital for 12 months post-launch. The report generated 4.2ร— its production cost in earned media value, plus category wins at three industry awards. Client used MediaClip's sentiment and reach exports as case-study evidence in Board reporting and in the next tender submission.
4.2ร—
ROI on production cost
3
industry award wins
P 6.1M
earned media value
Setswana intelligence ยท Health funder

Union media loop mapped before a public sector pay-cycle escalation

Public officer medical scheme ยท Q3 2026
Scheme announced a routine actuarial contribution adjustment landing inside a live public sector pay negotiation cycle. MediaClip's Setswana radio + X union-account monitoring picked up BOFEPUSU/BOSETU amplification patterns within 4 hours โ€” narrative would have been untracked by any global tool. Board Chair + Comms briefed union leadership before the story reached Btv evening news; contribution change went ahead on schedule with no coverage escalation.
4h
detection to Board brief
0
Btv News @ 8 mentions
On
schedule delivered
Digital competitive intel ยท Telco

Peer 5G digital campaign spotted the same hour it went live

Tier-2 mobile operator ยท Q3 2026
Client was planning a Francistown 5G launch on an 18-month roadmap. MediaClip's Meta Ad Library + Google Ads Transparency ingestion picked up a competitor's Francistown-targeted 5G digital campaign the same hour it went live, before any broadcast or print pickup. Marketing team pulled forward the launch timing by six weeks with a defensive campaign in Setswana on Duma FM plus counter-programmed Meta creative. First-mover narrative held.
Same hour
competitor detection
6 wks
launch pulled forward
P 950K
defended market value
Profile & settings
Manage your account, notification preferences, and access.

Account

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Role
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Client
BIHL Group

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Notification preferences

Daily brief
One-page summary of yesterday's mentions, delivered 06:00.
Crisis alerts
Immediate email when negative sentiment or mention spike is detected.
Weekly summary
Monday morning overview of the past week's coverage.
Competitor alerts
Notify when tracked competitors post significant coverage.

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